Brand identity

The LunaJoy identity kit, built from the logo: logo variants, colours, typography, tone.

Logo

logo-1024.jpg · original

logo-badge-1024.png — round badge, transparent background

wordmark.png — wordmark only, for headers and email

pawheart.svg — paw-heart mark (favicon, accents)

icon-maskable-512.png, 192, apple-touch, favicon.ico

og-image.jpg · EN (1200×630)

Use the full logo on light backgrounds (cream or white). Keep clear space of at least 1/10 of its diameter. Don't stretch, recolour or add effects. Below 64 px, use the paw-heart mark.

Colours

Luna Rose #D75F69
"Luna" — large headings and decoration

Rose Deep #B0404C
Buttons and emphasised text (5.4:1 contrast)

Blush Moon #FCE3DE
Section backgrounds, highlights

Joy Sage #6EA585
"Joy" — decoration

Sage Deep #3F7457
Secondary buttons, confirmations (5.2:1)

Leaf #90C28F
Leaves, illustrations

Paw Coral #FD8382
The paw — small accents

Honey #E9B97F
Warm accents

Cream #FDF8F4
Main background

Cocoa Ink #3E2E2E
Body text (12:1)

For text and buttons use only the "Deep" variants — the logo tones don't have enough contrast for small text.

Typography

Baloo 2 — Îngrijire cu drag

Baloo 2 — headings. Rounded and friendly like the logo lettering; full Romanian diacritics support.

Nunito — Ăă Ââ Îî Șș Țț · 0123456789

Nunito — body text. Fonts are self-hosted (no Google Fonts, no data sent to third parties).

Tone

Warm but precise: pets are family, and the information about them must be accurate.
We speak to people directly and informally ("tu" in Romanian).
We say clearly what it costs, what's included and what happens next.
No promises we can't guarantee.

UI elements

Primary action Secondary Subtle rosesagewarn